Targeting forward-thinking market researchers, stirring up conversations on the future of the industry, Market Research in The Mobile World is THE conference to attend, especially if you’re tired of that stodgy message that “market research has to prove its ROI” touted year after year at other conferences. This conference is about embracing change and driving change in the industry as a response to that change. It is NOT about cutting the edges off of traditional market research, repackaging it, and calling it good to go for mobile!
The conference is happening NOW, so if you missed attending this year, I recommend following #MRMW on twitter and reading the feed and/or the plethora of blog posts inspired by speakers, attendees, and sometimes just the titles of the sessions themselves!
Some of the thought-provoking ideas I’m walking away with so far include:
- What if norms don’t mean anything enymore because the world has changed so much? (asked by Lenny Murphy or @lennyism on twitter)
- Why do we think mobile means making sacrifices? Utilizing the right method to meet objectives should mean no sacrificing. (postured by Annie Pettit – @LoveStats)
- Every sentiment tool has errors. Sentiment analysis is just about meaningless unless emotion analysis is included. (David Johnson – @decooda)
- Mobile isn’t a channel for research, it describes people. (Roxana Strohmenger, Forrester)
- Research shouldn’t feel like research, it should be fun, engaging, enticing… (Brandon Beeken – @wayin)
- If you don’t know what to do with the data, it doesn’t matter how big or little it is. Research is not about the data, it is about understanding the business and its issues. (Gayle Lloyd, Hillenbrand)
Sadly, I’m not available to attend Day 2 of the conference, but I will certainly be following the conversation on twitter to catch the highlights, and I’ll read every blog post I can stemming from the conference!
If you attended the conference, what were your key takeaways? If you blogged about it, please share!